The Cebuano mall introduces its first brand mascot – a tree – with a contest calling for name suggestions from its guests when they spot the tree in the mall.
The Spot & Name the Parkmall Tree Contest is open to all mall guests who can take a photo of or a selfie with Parkmall’s tree mascot. All guests have to do is upload the photo on Facebook or Instagram, and caption it with, “I see you, ___” along with the suggested name and the hashtags #TreeSpotted and #ParkmallBetter.
Guests can spot the tree going around the mall from 4PM to 6PM on Fridays & Saturdays of these dates: November 16-17, 23-24 & 30, December 1, 7-8 & 14-16.
The top 5 suggested names will be selected by the Parkmall Management for an online voting from December 17 to 28. The entry with the most Facebook likes/reactions wins P5,000 cash and lifetime bragging rights for giving Parkmall’s tree mascot its name.
Parkmall’s mascot embodies the mall’s new quirky and unique branding for its 10th anniversary. The mall also recently launched its new TV ad material which featured animated characters embodying people of all shapes and sizes from different walks of life, all welcome in Parkmall.
The unnamed tree mascot first made its public appearance in front of mall tenant and media partners during Parkmall’s Thanksgiving Night on October 18 and in front of mall guests during Parkmall’s birthday blowout on October 20, 2018.